Biography

Shabbir Ahmad is a seasoned SEO expert and the visionary behind Shifted Magazine. Since starting his SEO journey in 2018, he has published over a thousand articles, helped numerous websites improve their visibility, and founded one of the most dynamic lifestyle magazines online. Shifted Magazine began as a side project but quickly attracted a loyal readership of over 20,000 monthly visitors thanks to its simple, honest, and engaging content style.

Born in Rawalpindi, Pakistan, Shabbir moved to the UK and currently resides in Bradford. He holds a Master’s degree in Data Science from the University of Hertfordshire and also completed an SEO-focused research project at the University of Wah. He now uses his expertise to bridge data insights with impactful digital storytelling.

Shabbir has contributed to major platforms like Medium, NewsBreak, and Substack, gaining respect as a trustworthy voice in the SEO and content world. He believes in simplifying complex topics, staying consistent, and adapting to the ever-changing digital world. His goal is simple: help people and brands grow with clear, ethical content strategies.

Outside of work, he enjoys playing table tennis, exploring new destinations, and learning something new online almost every week—usually with a strong cup of chai by his side.